Nau mai, haere mai ki tēnei kaupapa. Ko Like Minds.

On this website, we present information on the new strategic direction of the Like Minds Programme and introduce new procurement opportunities.

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Our Whakapapa

The Like Minds Programme was established in 1997 and was one of the first comprehensive national campaigns in the world to counter the prejudice and discrimination associated with mental distress.

The Programme has combined award-winning national television campaigns, other media and communication activities, and community action and education.

Like Minds is funded by the Ministry of Health, and Te Hiringa Hauora is the kaitiaki ō tēnei kaupapa.

For more information on Like Minds, go to

Our new strategy

Like Minds is a human rights programme based on Te Tīriti o Waitangi, human rights, lived experience leadership and best practice in reducing prejudice and discrimination.

Our new vision is a nation where all people uphold the mana and human rights of people who experience mental distress, through ensuring:

Our priorities for the next five years are to:

Kaupapa Māori principles

These principles will underpin all aspects of Like Minds:

About Te Hiringa Hauora

Te Hiringa Hauora is a Crown entity.  

Te Hiringa Hauora leads and supports activities for:

  • Promoting health and wellbeing and encouraging healthy lifestyles
  • Preventing disease, illness, and injury
  • Enabling environments that support health and wellbeing and healthy lifestyles
  • Reducing personal, social and economic harm

Key drivers underpinning the work of Te Hiringa Hauora are:

  • Te Tīriti o Waitangi
  • Equity
  • Sustainability

For more information, visit